Up & Up

I am definitely one for buying thrifty... not cheap, but thrifty. I mean, sometimes cheaper items are just junk, but sometimes they are 99.9% the same as name brand and cost 1/3 of the price.

That's the case with Up & Up, Target's new "generic" name. I didn't realize how awesome and exciting a new generic name was until I purchased several Up & Up items for Deana's baby gift "basket" recently. I saved a ton. If you think paying for a name stinks, check out the link below.

It's amazing what big business does.